# Product ad brief template — VideoAnt
Version 1 · October 24, 2026
Source: https://videoant.pro/en/guides/product-ad-brief-template/

Use and adapt for your own or client work. Attribution is appreciated; a link is optional.
This blank planning worksheet is not evidence of product or advertising performance.

## 1. Goal and audience
- Product / brand:
- Owner / reviewer / due date:
- One audience and customer situation:
- One desired action:
- Destination URL:

## 2. Verified product facts and evidence
- Public product URL:
- Verified specifications:
- Reference images / footage and usage permissions:
- Single supported benefit:

| Exact claim | Supporting fact / source location | Verified by / date | Caveats / verification still needed |
| --- | --- | --- | --- |
| [Fill in] | [Fill in] | [Fill in] | [Fill in] |

Do not treat AI text or generated visuals as proof of a product claim.

## 3. Three hook directions around the same benefit
- Problem-led hook:
- Demonstration hook:
- Benefit-led hook:
- What remains constant across the directions:

## 4. Production brief
- Asset type (still / concept video / finished ad):
- Action / scene / setting / camera:
- Approved references and details that must remain accurate:
- Aspect ratio / duration / destination placement:
- Voiceover / subtitles / sound / editing owner:
- Approved CTA and required disclosures:
- Unsupported claims or visual changes to avoid:
- Separate deliverables and their acceptance criteria:

## 5. Review and handoff
- [ ] Claims traceable to evidence; unknowns marked for verification
- [ ] Reference permissions checked
- [ ] Labels, shape, dimensions and product action reviewed
- [ ] Copy, sound, disclosures, CTA and destination checked
- [ ] Current destination-platform specifications checked
- [ ] Status: concept only / revise / approved
- Reviewer / date / evidence files:
- Next test question:

## VideoAnt workflow boundary
Free: product briefing, three hooks and an approximately 15-second storyboard plan.
Optional generation: confirm the quote first; currently 30 credits for one 5-second,
480p single-shot concept clip in 16:9 or 9:16. No automatic voiceover, subtitles,
multi-scene ad assembly or exact product reproduction guarantee.
Testing worksheet: https://videoant.pro/en/guides/ad-creative-testing-plan/